Franchise

Real World Example

During the Postwar Boom from 1946 to 1960, the concept of franchising became significant as many returning soldiers and citizens sought stable employment and business opportunities. Franchising allowed people to open businesses that were part of larger, recognizable brands, like McDonald's, providing a sense of security and a proven business model. This was important because it addressed the demand for economic growth and consumer goods after World War II, helping fuel the booming economy. Today, franchising continues to matter as it offers individuals the chance to own a business with the support of an established brand, which can be seen when someone opens a local Subway or Dunkin' Donuts. This affects people by providing job opportunities and bringing familiar and convenient services to communities.